Acharya InstitutesWhat is Graphic Design?
Graphic Design is a unique profession and art that involves the creative development and effective organisation of visual components to convey thoughts, ideas, and information. It is a discipline that covers a range of visual communication techniques, including typography, images, colour theory, layout design, and composition. Designs that are aesthetically suitable, visually appealing, and successfully communicate a certain message or goal are created by graphic designers using their skills and knowledge.
Graphic design has several applications across a broad spectrum of fields and media forms. Designing publications (including books, periodicals, and brochures), websites, packaging, advertising campaigns, banners, and posters are just a few of the tasks that graphic designers work on.
Graphic Designers use a variety of software and tools to compose the designs. Industry-recognized applications like Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and others are included among them. With the help of these tools, designers may combine and edit photographs, produce graphics, plan layouts, and work with typography to realise their concepts.
Graphic Designers possess not only technical proficiency but also a firm grasp of design principles like composition, proportion, colour theory, typography, and psychological and sociological implications. They must take into account the target demographic, the design’s function, and the intended message or emotions. Graphic designers create visually appealing and effective designs that connect successfully with the target audience by fusing their artistic talents with an understanding of design concepts.
Subjects or topics studied in Graphic Designing
Graphic designers must be equipped with the understanding and skills in different areas to produce successful graphical output. Graphic Design subjects include the following topics:
Pictorial Composition: This topic engages students in composing exercises where they explore visual elements such as colour balance, contrast, rhythm, movement etc. The students of design are trained to make simple illustrations of popular folk stories. They are also taught painting and rendering with different media of paint.
Observational Drawing: Observational Drawing includes the rendering of still life, human forms, and animal movement, along with the study of how light and shade affect the drawings. Composing in mono colours and understanding multi-colour composition, colour and its properties, shape, form, and contrast are parts of this study.
Basic Design: Basic Design in clay modelling, understanding texture, printing, and calligraphy are taught and practised to provide a complete understanding of design and design elements, and provide the basis for a study in visual arts. It entails providing knowledge of recurring patterns, which are frequently utilised to produce effective graphics prints, the study of Relief Printing, impressions of materials etc.
History of Art: This topic provides an overview of Historic Indian Art and Architecture, Buddhists Art and Architecture, Hindu Art and Architecture, Indo-Arabic art and architecture, European Architecture, art and architecture of different eras, and different Schools of Painting.
Soft Skills: Students will learn to use the tools and techniques of digital painting, use digital art software, and create digital artworks that can be applied to various fields. Learners of Graphic Design will be equipped with drawing skills in both traditional and digital formats, where they shall also learn to create the illusions of volume, and space, and use atmospheric and linear perspective.
Typography: Graphic Design subject teaches Typography construction, Type Terminology, and optical and mechanical spacing to ensure effective design for specific requirements. It also teaches the formation of appropriate design elements such as font form, image and symbol, logo/icon etc. Typography is often the face of information and the communicator. A thorough understanding of its implications helps conceptualise and construct the right typography for effective visual communication.
Visual Elements and Communication: Conceptual Elements like points, lines, and planes, Visual Elements such as shape, size, colour, form, and texture, and Relational Elements- direction, position, space and gravity are explored as part of Graphic Design subjects and study. Other aspects such as the perception of colour in different contexts and cultures and the meaning and association of image and text are taught in graphic design courses.
Design Principles: Graphic Design programme inculcates Design Principles in 2D and 3D compositions in its training. Design Principles such as balance, scale, emphasis, unity, dominance, proportion, rhythm, contrast, harmony, and their importance are thoroughly explored and applied. Design elements related to movement and space such as point, line, plane, shape form, and volume are utilised to create constructive graphics. The Graphic Design courses also teach about tessellation and repetition. They train in using the shapes, transformations, and metamorphosis within the tessellation. The design programmes aim to teach how to create value using black & white pigments, structure, gradation, radiation etc.
Design Language: This part of the programme explains the history, evolution, and meaning of Design Language. The evolution of design language from the hieroglyphics of the prehistoric period through the Industrial Revolution, Age of Enlightenment, Académie des Beaux-Arts, industrial printing, Art Nouveau, and Modern Design, to the present digital communication design are studied in the design programmes.
Applied Arts: Applied Arts is another elective of the design programmes where students learn about Illustration, Outdoor Media Advertising, Fundamentals of Marketing, Modern and Contemporary Art & Design in India, Promotional Design Projects, and Advertising Media & Consumer Behaviour to apply the skills and knowledge of Arts to their professions.
Career Scope of Graphic Design
Graphic Designers have great scope across several sectors. Some of the areas where Graphic Designers can find job opportunities are:
Publishing: Graphic designers can work on illustrations for books, magazine designs, newspapers, brochures, and other print products at publishing houses and media companies.
Web Design: To provide interesting and user-friendly digital experiences, graphic designers with a focus on web and digital design work for web development organisations, tech firms, or in-house design teams.
Advertising and Marketing: Graphic designers are essential in advertising firms and marketing divisions. They produce visuals for social media posts, digital marketing collateral, advertising campaigns, and other promotional products.
Branding and Identity: Graphic designers create brand identities, visual guidelines, logos, and brand communication tools for businesses through branding agencies or working within organisations to establish their brand.
Entertainment and Media: Graphic designers work on movie posters, album covers, advertising copies, and digital media, which helps the entertainment business. They can also work as Motion Graphic Designers or VFX designers.
Education and Non-Profit Organisations: Educational institutions, nonprofit organisations, and governmental organisations use graphic designers to provide instructional materials, infographics, campaigns for awareness, and visual communication for a range of functions.
Packaging and Product Design: Graphic Designers can work in the package design of products and brands, collaborating with companies that produce different products to develop eye-catching and effective packaging designs to promote the products.
Graphic Design Courses after 12th include a Diploma in Gaming & Animation, Bachelor of Visual Arts (BVA) or Bachelor of Design (B Design) degree programmes in Graphic & Communication Design, Animation & Game Art, Interior and Spatial Design, and Product Design. Acharya provides great opportunities to nurture your inner designer in its programmes. Acharya’s Design programmes are some of the best graphic design courses in Bangalore.
Enrol today to let your creativity shine in your professional career!
